Most things that are complicated in business require testing. That may be as simple as the local supermarket testing different promotional offers during different weeks to see what cuts through. Or it may be as complex as a commercial electrician performing circuit board testing on a highly specialised pieces of equipment that controls the signals on a busy freeway.
In the digital world, testing is just as important. Enormous companies like Google, Facebook and Amazon all employ thousands of engineers and other staff to do constant testing on their websites, apps and services to squeeze out every bit of efficiency that can.
But there is another, less commonly understood form of testing that these businesses undertake. It’s called A/B testing. And it is an incredibly powerful tool. Without testing, businesses are just guessing what website layout, offers and landing pages work best or will appeal the most. So the process of designing a website is less scientific and more driven by gut feel and experience.
There is a better way. And that way is A/B testing. A/B testing is very simple. It basically involves having two different versions of the same web page. That allows a small change to be made to one (the tested page) and one to be left as the original (the control page). That way, the effect of a particular change can be observed and measured as different users interact with the page.
Social Media Marketing (SMM) is a type of digital marketing that relates to the creation and sharing of content across social media networks so you can easily reach your branding and marketing goals.
Online activities such as posting video updates, images, text and other content that is used to drive online engagement of the audience (free or paid) falls under the social media marketing umbrella.
Here are some important things to remember that will provide you with an introduction to social media marketing, help to train, develop and guide you through your business’ SMM journey.
Content Planning on Social Media – You must consider the goals of your business prior to working on your social media marketing campaign. Without a plan, your entire campaign has no strategy.
It might seem like you’re having fun when it starts, but at some point you will be directionless and struggling.
Remember to undergo competitive keyword research to help you brainstorm ideas for content that will appeal to your target audience. Consider what strategies are being implemented by your competitors to create social media engagement.
With the rise of the digital age and the internet entrepreneur, WordPress for web design has quickly become one of the most popular websites in the world. According to recent statistics, over 25% of the internet is now built on the WordPress platform, and this number is increasing almost daily.
If you aren’t a professional website developer, but you want to start your own blog or little niche site, the chances are that you are going to use WordPress. As a website building and maintenance platform, WordPress has a whole lot of features. It will take you some time to get to know them all, but you eventually will.
However, WordPress also has a number of secret features which most people never know about. Some of them are very hidden, while others are more obvious, but all are very useful to certain people. Our top four biggest WordPress secrets that you have to know include:
- Linking is extremely simple:
Linking to external websites is a bit time consuming, especially if you have a few to do, right? Wrong! Creating external hyperlinks in WordPress is easier than it has ever been. All that you have to do is highlight the phrase you want to link in the visual editor, and then paste the URL you want to link to it. That’s all you have to do, really! Try it and find out for yourself.
In the field of SEO there is a multitude of systems, techniques, strategies and tools which can all help boost your search engine ranking and in turn attract more customers to your site. Some of these tactics and tools require a significant amount of expertise and are often best left to the specialist knowledge of an SEO expert or agency like SEO Perth to implement them for you.
On the other hand, there are some very effective tactics which can be used to boost traffic and customers to your site, which can be easily implemented by most website owners. They do not require a high degree of technical skill and rely more on common sense, good practices and consistent action.
The first is to simply know who your customers are and more importantly what their needs are. A lot of this information can be gathered from past and present customers in terms of their purchase history and their preferences. A bit more research can identify the links, and therefore the websites that your customers clicked on to reach your site.
Most people seem to think that they need a lot of content to achieve a good search engine ranking. Sure, high quality content is always going to be a crucial SEO ranking factor, but is it really as important as people seem to think?
This is a question that seems to pop up quite often, so I decided to put together this short article to shed some light on the matter. Hopefully, after reading this you should have more of an idea about the way that the amount of content you have relates to your SEO score, and therefore helping boost its SEO ranking.
Without further ado, let’s jump straight into it!
Can I Rank Without Very Much Content
Well, the short answer is that yes, of course you can rank for certain keywords and phrases without pages and pages of written content. I mean, small business websites all over the world sit at the top of the search engine rankings for their relevant local keywords without having too much content.
But, in saying that, it’s important to realise that it’s always going to be easier to achieve a better search engine ranking if you have more content. After all, Google’s new ranking algorithms tend to focus on the user experience and how much value you bring to your readers – and if you have more content, you’re logically going to be offering more information and value.
If you’re building or designing a new website – either with WordPress or another platform – then you need to think carefully about your global design features. It’s very important to make sure that you get your UI design right, otherwise you simply won’t be capitalising on your site’s full potential.
Unfortunately, a lot of people fall into the trap of changing their general design features between different pages or sections of their website. Doing this really isn’t a good idea, and in this article I’m going to explain why.
If you’re designing an attractive website, it’s important to maintain a consistent design throughout your website because:
Maintaining A Consistent Design Creates A Professional Appearance
One of the main keys to success in the modern digital world is maintaining a professional, trustworthy appearance. And, one of the easiest ways to do this is to make sure that you maintain a consistent design throughout your Responsive Web Design project.
Think carefully about how the design features that you use are portraying you and your business. Are they showing you as serious professionals who are going to succeed in the online world? Or, is your design inconsistent and flawed?
If you run a small, geographically constrained business, then local SEO is something that’s always going to be crucial to your success. Local SEO basically allows you to rank well for location-based keywords, which is great when you’re trying to source new clients and generate new leads.
Unfortunately, a lot of small business website owners don’t understand the importance of local SEO. With this in mind, I decided to put together a short list of my top five local SEO tips. These include:
- Create Location Pages
If you’re serious about ranking well for location based keywords, location pages are a great place to start. Basically, a location page outlines all of your services and the things that you offer in a specific suburb or area, and includes the location or locations that you want to rank for as major keywords.
For example, if you own a small plumbing business in Location X, you might create a location page outlining all of your services in Location X. Your keywords would be things like “Plumbing Location X” and “Location X plumbing services”.
- Make Sure Your Address Is Listed On Your Website
If you have a physical address, you need to make sure that it’s listed on your website, and that it’s correct. Similarly, include a phone number and a list of your offices if you have more than one.
This will help Google work out exactly where you’re based, and should help you rank better in your local search rankings.
Images – or more broadly, graphics – are an extremely important component of any WordPress website according to web design expert Peter Brittain. They are engaging, they can encourage people to explore your content, and they can help you claw your way up the search engine rankings.
As the old saying goes, “A picture is worth a thousand words”. If we extend the definition of picture to include things like infographics, GIFs, and other visually engaging content, we have a modern definition which applies to website creation.
However, images are good for more than just telling a visual story. Some of the most important functions of images on your WordPress website include:
Images can help you jump up the search engine rankings – when used properly:
Although a lot of beginners don’t realise this, images are actually a huge factor when it comes to search engine rankings and search engine optimisation. Search engine crawler bots will pay particular attention to your images, and you can win big ranking bonuses if they are labelled correctly with things like meta tags and captions.
If you aren’t sure how to do this a quick Google search will help you out. Although it can be confusing to start with, it is definitely worth learning how to label your images properly if you want to rank highly in search engine results.
The Do’s and Don’ts of Designing Logos
Logo Design is more than just coming up with a pretty looking design. There are a lot of factors which have to be considered and used in order to design a logo that does everything from making sense to conveying the brand’s image in a manner that sets the brand apart. Whether you’re a designer, a business owner or simply just someone who is curious about logo designing, this post is here to gear you with all the do’s and don’ts of logo design.
We’ll start off with what you should not do when you’re designing a logo so that we end off on a more positive note.
- Don’t add too many details in your logo. Simplicity is a key element for any successful logo design. The more sophisticated the design is, the more likely it is to be confusing for your intended audience.
- Don’t change your logo every passing year. A brand that changes its logo quite often is a weak one. It’s good to have one logo that will remain for a long time so that consumers can associate the logo to your brand.
A web template is typically used to separate the content of a web site ie: the navigation system, logo and contact information etc.
Templates make creating new pages easy and have become today the web designers dream. In creating a website, you could opt to creating your own web template or utilize a ready made one. Such a choice should be made only after careful consideration and if you do not have prior experience in the field it is always the best choice to opt for a professionally prepared ready made one.
Using web template is mainly beneficial to companies that are in its infant or start up stage. Mainly because once the company has its web site done, it can focus on the other key aspects a growing business needs to handle. Templates further allow the whole website to maintain a consistent look and feel with the ability to maintain the appropriate visual cues which the customers tend to look for and appreciate. The template as whole makes the whole website more stable, making the customers more comfortable with probing around within the site as they know they would not get lost. A main benefit companies are to achieve through a template is the ease at which it can make the required changes that would inevitably come along within the web site, making the site more relevant and the company more dynamic in the eyes of the customer.
Having now considered the importance and the benefits of utilizing a web template for any organizational site, let us now look into how one could go about select the most ideal template for the organization. There large amounts of online stores that are able to provide you with a web template. Many of them may appear quite attractive and selecting one from the many thousands available may put you in a tough spot indeed. Do not aim to buy a wrong template and redesign it as it will not be too much of a success and beats the whole purpose of buying one in the first place.