Article marketing forms the foundation of all effective Internet marketing campaigns these days. Having attained the position to be of the industry standard among web marketing strategies, article marketing is the best way to vastly increase the level of natural search engine rankings of your website. Article marketing depends on a variety of factors, including correct placement of keywords, comprehensive syndication and one-way links to text among several other vital practices that work together to make a site interesting to someone searching the web for specific information.
To be really successful, article marketing should form the core of your regular efforts for tackling competition.
There are several ways in which article marketing can benefit your website. The most potent among them all is by providing greater visibility to the site. In article marketing, you provide the articles you have written to several ezines, websites and blogs free of cost. Your payout is that you are allowed to include a brief bio at the end of the article in the resource box with links to your website.