In the field of SEO there is a multitude of systems, techniques, strategies and tools which can all help boost your search engine ranking and in turn attract more customers to your site. Some of these tactics and tools require a significant amount of expertise and are often best left to the specialist knowledge of an SEO expert or agency to implement them for you.
On the other hand, there are some very effective tactics which can be used to boost traffic and customers to your site, which can be easily implemented by most website owners. They do not require a high degree of technical skill and rely more on common sense, good practices and consistent action.
The first is to simply know who your customers are and more importantly what their needs are. A lot of this information can be gathered from past and present customers in terms of their purchase history and their preferences. A bit more research can identify the links, and therefore the websites that your customers clicked on to reach your site.
By looking at this data you can create content that is more likely to resonate with the type of customers you are trying to reach. If you want to do more in-depth research, competitor and keyword analysis can help to determine which keywords you should be targeting so that the content you create is relevant and targeted as possible.
The next tactic follows on from us discussing content and that is the use of blogging. You will undoubtedly hear some so-called experts proclaim that blogging is no longer effective, but as long as Google still values blog content, it is still worth producing.
A blog on your own website is a great way to communicate with your audience and can be a very effective way of introducing new products and services from time to time. By networking with other website owners, you can also post your content on their blogs, which is known as guest blogging. This is a great strategy to get yourself in front of new audiences, and with links coming back to your site from your posts, it has a positive effect on your SEO rankings too.
The third tactic is one which very few web owners have even considered, so if you can get started on it right away you will have a huge advantage over them. It involves the use of review sites that have become increasingly popular with consumers, especially when they are seeking to purchase something and want reassurances about the product or service they are considering.
With your products, services and your company having positive reviews on sites such as Yelp, True Local or Womo, you will not only get traffic from these sites, but the links from them will boost your website’s authority in the eyes of the search engines. Some of these sites are paid services, but there are also plenty of free ones too that you can use.