In the field of SEO there is a multitude of systems, techniques, strategies and tools which can all help boost your search engine ranking and in turn attract more customers to your site. Some of these tactics and tools require a significant amount of expertise and are often best left to the specialist knowledge of an SEO expert or agency like SEO Perth to implement them for you.
On the other hand, there are some very effective tactics which can be used to boost traffic and customers to your site, which can be easily implemented by most website owners. They do not require a high degree of technical skill and rely more on common sense, good practices and consistent action.
The first is to simply know who your customers are and more importantly what their needs are. A lot of this information can be gathered from past and present customers in terms of their purchase history and their preferences. A bit more research can identify the links, and therefore the websites that your customers clicked on to reach your site.
Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.
These factors eliminate many shopping websites from the search engine result pages or limit the possibility of their advancement by SEO to the top of the search engine result pages. For a business to be competitive on the WWW, all of its pages need to be indexed and developed correctly.
Many website owners in the past have had to find a company that could optimize their site, create landing pages that focused upon a product or category, or use any number of other means to elevate the shopping cart site in the search engines. These tactics have worked successfully, but the search engines want pages that are of unique value to present to their clients. Dynamic sites impede the model search engines desire.