For a website owner when planning the web design, the objective of any shopping cart is to allow visitors to shop at a website for products they want. Not all search engines have the same capabilities.
Some search engines are able to navigate through dynamic sites while others are not. Sometimes the search engines that are able to navigate through dynamic sites have problems indexing and navigating through the entire site.
These factors eliminate many shopping websites from the search engine result pages or limit the possibility of their advancement by SEO to the top of the search engine result pages. For a business to be competitive on the WWW, all of its pages need to be indexed and developed correctly.
Many website owners in the past have had to find a company that could optimize their site, create landing pages that focused upon a product or category, or use any number of other means to elevate the shopping cart site in the search engines. These tactics have worked successfully, but the search engines want pages that are of unique value to present to their clients. Dynamic sites impede the model search engines desire.