Most people seem to think that they need a lot of content to achieve a good search engine ranking. Sure, high quality content is always going to be a crucial SEO ranking factor, but is it really as important as people seem to think?
This is a question that seems to pop up quite often, so I decided to put together this short article to shed some light on the matter. Hopefully, after reading this you should have more of an idea about the way that the amount of content you have relates to your SEO score, and therefore helping boost its SEO ranking.
Without further ado, let’s jump straight into it!
Can I Rank Without Very Much Content
Well, the short answer is that yes, of course you can rank for certain keywords and phrases without pages and pages of written content. I mean, small business websites all over the world sit at the top of the search engine rankings for their relevant local keywords without having too much content.
But, in saying that, it’s important to realise that it’s always going to be easier to achieve a better search engine ranking if you have more content. After all, Google’s new ranking algorithms tend to focus on the user experience and how much value you bring to your readers – and if you have more content, you’re logically going to be offering more information and value.
There Are Other Ways To Improve Your Ranking
Although content marketing and link building are – without a doubt – two of the best and most popular ways to improve your search engine ranking, there are other SEO actions that you can take as well.
Create a high-quality meta-title and description – If you’re already near the top of the search engine rankings, you need to make sure that you have a high-quality meta title and description that encourages people to visit your website. The more click throughs you can get, the better your ranking will be.
Make sure that you’re telling people what they want – You don’t need to have a lot of content. But, you need to make sure that the content that you do have is relevant to the search term that you’re trying to rank for.
Create a recognisable brand – If you have a brand that people recognise, you will receive more search engine traffic. People will begin to search for you if they know who you are and what you’re doing, which will drive a lot of people to your website.
Content marketing is a great way to boost your search engine rankings – when it’s done well. However, there are plenty of other things that you can do to improve your SEO score, and it’s certainly not essential to have a lot of written content.
Make sure that you’re focusing on off-page SEO and creating a recognisable brand. Similarly, make sure that the content that you do have is very well written and in line with the user search intent.