If you’re building or designing a new website – either with WordPress or another platform – then you need to think carefully about your global design features. It’s very important to make sure that you get your UI design right, otherwise you simply won’t be capitalising on your site’s full potential.
Unfortunately, a lot of people fall into the trap of changing their general design features between different pages or sections of their website. Doing this really isn’t a good idea, and in this article I’m going to explain why.
If you’re designing an attractive website, it’s important to maintain a consistent design throughout your website because:
Maintaining A Consistent Design Creates A Professional Appearance
One of the main keys to success in the modern digital world is maintaining a professional, trustworthy appearance. And, one of the easiest ways to do this is to make sure that you maintain a consistent design throughout your Responsive Web Design project.
Think carefully about how the design features that you use are portraying you and your business. Are they showing you as serious professionals who are going to succeed in the online world? Or, is your design inconsistent and flawed?
A Consistent Design Will Help Your Brand Become Recognisable
If you’re trying to build an online presence then you need to create a strong brand that’s both attractive and immediately recognizable. Creating and maintaining strong and unique design features throughout your website is a great way to do this.
In this sense it’s important to try and make sure that your design contains unique elements that will stick in people’s minds. This could be an interesting logo or header image, a catchy site title, or simply a stunning design that attracts people back.
It’s also important to make sure that your design is not only consistent across your website, but across your social media profiles and anywhere else you have an online presence as well.
Consistency Improves The User Experience
Ultimately, your website design and structure should be about maximising the user experience and minimising the effort needed to navigate your site. One of the best ways to do this is by keeping your design consistent throughout your website, store, and blog.
Basically, if every single one of your website’s pages follows a consistent design structure, it will be easy for people to find their way around your site. They will spend less time looking for navigation links and things like that and more time consuming your content.
At the same time, a consistent design in this sense should help reduce your bounce rate and improve your visitor retention time, which will be good for SEO and driving organic traffic.
By now you should be beginning to see that maintaining a consistent website design is extremely important if you want to become successful in the competitive digital world. Make sure that your overall design is both consistent and attractive throughout both your website and any other places where you have an online presence.
I’d even recommend speaking with a professional web designer if you’re not exactly sure that you’ve optimised your design features. Good luck!