If a visitor sticks around your website and reads your content completely, it would be pretty safe to say they like what they see.
When visitors read what you have to offer they are left wondering, what’s next?
There’s different things that are offered such as other related posts or ads, but if someone has stayed around long enough to read the entire content, you need to recognize that this is the perfect time to ask for their email address.
Your web designer needs to create a web design that promotes subscriptions.
E-newsletters are still an excellent way to connect with potential and current customers regularly.
But collecting email addresses isn’t as easy as it might seem.
Even those individuals that love what your site has to offer may become hesitant when you want their email address even when you are going to be providing an e-newsletter. Let us look at ways you can convert visitors to be subscribers.
1. Offer Them Something
You have just told them if they give you their email address, you’ll send them an e-newsletter.
That sounds pretty interesting doesn’t it? What else could they want?
Actually, you may be surprised to learn they want more. You need to offer something that is over and above the e-newsletter.
It doesn’t have to be expensive, it can be something like a white paper or a short e-book are great gifts to entice that email sign up.
2. Make Certain Your Subscription Form is Very Visible
If you want the visitors on our website to sign up to receive your e-newsletter they have to be easily find the form. Too often it is tucked someplace where visitors don’t easily see it.
Make sure that it’s near the top of the page. In fact, make it a prominent feature and you’ll significantly increase your sign up rate.
3. Put the Sign Up on Every Page of Your Website
If you want to increase your sign up rate, put the subscription form on every single page of your website. That way visitors will find it no matter where they are on your website.
4. Ask Your Subscribers to Share the E-Newsletter With Others
One of the best ways to grow your subscriptions is to tell your current subs
Tips When Designing Your New Website
Be organised: One of the greatest flaws, which many novice designers are prone to, is organisation. Your website must be well organised, and not just for you but for visitors. Make the navigation tools convenient so that the user can search for information easily. Don’t let your visitor get lost under several layers of pages without a clear way out.
Don’t write too much text: Don’t overstuff your website with too much text. You can break up the content and put bullets, bold words or make short paragraphs. This will help the reader understand text easily.
Visitors never read every word you write – no matter how interesting you think you might be! Rather they scan the pages. If you need to write a lot of text to cover a subject, it’s best to use expandable sections to allow the visitor to go to whichever section they are interested in – and expand that particular section without getting hit by a huge page of text.
Use software for web design: These days you can find various web design software tools in the market. You can either choose advanced or beginner software for website designing depending upon your skills and knowledge. Some of the web designing software includes Flash, Front Page, Dreamweaver, and so on. You can also get some inexpensive software in the market but make sure that they provide the level of quality you require.
Frame a layout: Decide the kind of layout you want for your website. For effectiveness, it is always advisable to make the layout as simple as possible.
Update your website: Always update your website. Outdated sites are boring. Keep the interest level up always.
Keep a backup: If your website suffers a crash or attack you need a backup for your website, it will help you to get the website back online in a short period. These are usually your local file copies, but can also be extended to other drives or websites especially created for such a purpose.
Interactive website: Make your website interactive by using different forms, tabs buttons or text boxes. The more the interaction between you and the user, the better the results.
Colour scheme: An important aspect of the design process is colour. It affects physiologically and psychologically as different colours have positive and negative attributes or feelings that they evoke in people.
Apply an attractive web page header: This is important because the header is the first thing which any visitor will notice when your web page loads. Headers are not difficult to create and are definitely the best way to improve the web design.
You can create headers with basic elements of design. These types of images can be easily developed with a few twists, which give your website a professional look.
With a little effort you can design a website that will make you proud.