Social Media Marketing (SMM) is a type of digital marketing that relates to creating and sharing content across social media networks so you can easily reach your branding and marketing goals.
Online activities such as posting video updates, images, text and other content that is used to drive online engagement of the audience (free or paid) falls under the social media marketing umbrella.
Here are some essential things to remember that will introduce you to social media marketing and help train, develop and guide you through your business’ SMM journey.
Content Planning on Social Media – You must consider the goals of your business before working on your social media marketing campaign. Without a plan, your entire campaign has no strategy.
It might seem like you’re having fun when it starts, but at some point, you will be directionless and struggling.
Remember to undergo competitive keyword research to help you brainstorm ideas for content that will appeal to your target audience. Consider what strategies are being implemented by your competitors to create social media engagement.